Biscuitville signs on as title sponsor for Virginia International Raceway
Participating in this sponsorship deal:
About Sponsor:
Biscuitville is a privately held regional fast-food restaurant chain consisting of 54 locations in the U.S. states of North Carolina and Virginia. The restaurants specialize in breakfast food and Southern cuisine. All biscuits served at Biscuitville restaurants are made from scratch "hot every 20 minutes". The company, originally named Mountainbrook Fresh Bread & Milk , started as two bread stores in Burlington, North Carolina The founder, Maurice Jennings, began making pizzas, but soon wanted a way to put the business to work in the morning. The company began making biscuits, and the company eventually sold more biscuits than pizzas. The company decided to open its first biscuit-only operation, which it named "Biscuitville", opened in Danville, VA, in 1975. Today, the corporate headquarters is in Greensboro, North Carolina.
About Property:
Virginia International Raceway is a road course located in the community of Alton, near Danville, Virginia. It is less than a half-mile from the North Carolina/Virginia border just outside Milton, North Carolina on the banks of the Dan River.