BiVi LLC, launched in 2015 and a subsidiary of Amityville, New York-based Iconic Brands Inc., is a spirits company which produces BiVi 100 percent Sicilian Vodka. Working with celebrity partner, Chazz Palminteri, BiVi's Sicilian roots play a key role in the company's branding efforts. Rubenstein PR is handling the brand's national launch along with all of its U.S. communications and media relations.
The Food Network New York City Wine & Food Festival is an annual food and wine festival held each October in New York City and the only festival in New York to bring together both legendary culinary icons from around the globe and America’s most beloved television chefs. Mirroring the charitable component of the Food Network South Beach Wine & Food Festival, the New York City festival benefits the hunger relief programs Food Bank for New York City and Share Our Strength.