SponsorshipWednesday, 11 September 2013 17:28Bundesliga club Hamburger SV, also known as Hamburg, have announced Blackberry have come on board as a new partner.Under the deal, brokered by Sport Five, Blackberry will have branding at the Imtech Arena and have marketing initiatives through various social media activations and campaigns for the fans as part of a two-year deal."We are a pioneer in the field to have mobile communication on our side with the company Blackberry, because this has become indispensable in our everyday work. Offering a unique communication package we create profitable benefit for all involved," said Joachim Hilke, Director Marketing and Communications of the HSV. Also, the players and the board of HSV will be supplied with BlackBerry smartphones based on the new operating system BlackBerry 10."We are very pleased to partner with the Hamburger Sport-Verein. HSV is one of the oldest sports clubs in Germany and the cooperation with the Bundesliga is a ideal platform to selectively communicate our brand messages to a sport-loving audience," says Markus Müller , Managing Director BlackBerry Germany.