BlackBerry signs on as official sponsor for Toronto Maple Leafs
Participating in this sponsorship deal:
About Sponsor:
BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion since 1999. BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more. They are primarily known for their ability to send and receive (push) e-mail and instant messages while maintaining a high level of security through on-device message encryption.
About Property:
The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The organization, one of the "Original Six" members of the NHL, is officially known as the Toronto Maple Leaf Hockey Club and is the leading subsidiary of Maple Leaf Sports & Entertainment, (MLSE). They have played at the Air Canada Centre (ACC) since 1999, after 68 years at Maple Leaf Gardens.