BlackBerry signs on as official sponsor for Toronto Raptors
Participating in this sponsorship deal:
About Sponsor:
BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion since 1999. BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more. They are primarily known for their ability to send and receive (push) e-mail and instant messages while maintaining a high level of security through on-device message encryption.
About Property:
The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion into Canada. When the Grizzlies relocated to Memphis, Tennessee, to become the Memphis Grizzlies in 2001, the Raptors became the only Canadian team in the NBA. They originally played their home games at the SkyDome (renamed as Rogers Centre in 2005), before moving to the Air Canada Centre in 1999.