Bloomberg signs on as for Five Boro Bike Tour
Participating in this sponsorship deal:
About Sponsor:
Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P. was founded by Michael Bloomberg with the help of Thomas Secunda, Duncan MacMillan, and Charles Zegar in 1981 and a 30% ownership investment by Merrill Lynch. The company provides financial software tools such as analytics and equity trading platform, data services and news to financial companies and organizations around the world through the Bloomberg Terminal , its core money-generating product. Many customers use only a small fraction of the machines' 30,146 functions. Bloomberg L.P. has grown to include a global news service, including television, radio, the Internet and printed publications.
About Property:
The Five Boro Bike Tour is an annual recreational cycling event in New York City. It is produced by Bike New York. Conducted every year on the first Sunday of May, the 42-mile (68 km) ride includes over 30,000 riders. The route takes riders through all five of New York's boroughs and across five major bridges. The route includes expressways, which are closed to automobile traffic for the ride.[1]