Snapshot
May 26, 2017

Bloomingdale's signs on as official sponsor for Baywatch

Participating in this sponsorship deal:

Data Baywatch poster

About Sponsor:

Bloomingdale's is an American department store owned by Macy's, Inc. . Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side. The pair were sons of Benjamin Bloomingdale, a Bavarian-born salesman who had lived in North Carolina and Kansas, and settled in New York City.

About Property:

Baywatch is a 2017 American action-comedy film directed by Seth Gordon, based on the television series of the same name. The film stars Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Kelly Rohrbach, Jon Bass and Ilfenesh Hadera.

Read More
HOLLYWOOD, Calif., May 25, 2017 (BUSINESS WIRE) --With the new BAYWATCH movie headed into theaters, Paramount Pictures announced today a list of brand partners and licensees with promotional programs taking full advantage of the pop culture hit franchise.
Read more at www.marketwatch.com »
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