Blue Cross Blue Shield of Massachusetts signs on as title sponsor for Hubway
Participating in this sponsorship deal:
About Sponsor:
Blue Cross Blue Shield of Massachusetts (BCBSMA) is a state licensed private health insurance company under the Blue Cross Blue Shield Association with headquarters in Boston.
About Property:
Hubway is a bicycle sharing system in Boston, Massachusetts, sponsored by New Balance and operated by Alta Bicycle Share. The bike share program officially launched on July 28, 2011, and currently has 61 stations and 600 bicycles. Planned expansions in the spring of 2012 will add more stations in Boston as well as the neighboring cities of Brookline, Cambridge, and Somerville.
Exciting news! We are thrilled to announce that in partnership with Blue Cross Blue Shield of Massachusetts, Hubway will re-launch as Blue Bikes this spring and become an even bigger and better bike-share system.
Read more at https://www.thehubway.com »
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