Blue Cross Blue Shield signs on as official sponsor for Buffalo Bills
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The Buffalo Bills are a professional football team based in Buffalo, New York. They are members of the East Division of the American Football Conference (AFC) in the National Football League (NFL). They play their home games in the suburb of Orchard Park, and since the 2008 NFL season through the 2012 NFL season, play one home game per season and three pre-season games in Toronto as part of the 5-year Bills Toronto Series. The Bills began competitive play in 1960 as a charter member of the American Football League and joined the NFL as part of the AFL-NFL merger in 1970.