Blue Cross Blue Shield signs on as for Grand Rapids Griffins
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The Grand Rapids Griffins are a professional hockey team in the American Hockey League . They play in Grand Rapids, Michigan at the Van Andel Arena. They are the AHL affiliate to the Detroit Red Wings of the National Hockey League.