Blue Cross Blue Shield signs on as official sponsor for New York Liberty
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The New York Liberty is a professional basketball team based in New York City, playing in the Eastern Conference in the Women's National Basketball Association . The team was one of the eight original franchises of the league. The team is owned by Madison Square Garden, who also owns the Liberty's NBA counterpart, the New York Knicks.