Blue Cross Blue Shield signs on as official sponsor for San Francisco Symphony
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The San Francisco Symphony (SFS) is an orchestra based in San Francisco. Since 1980, the orchestra has performed at the Louise M. Davies Symphony Hall. The San Francisco Symphony Youth Orchestra and the San Francisco Symphony Chorus are part of the organization. Its current music director is Michael Tilson Thomas, who has held the position since September 1995.