Snapshot
July 27, 2017
Blue Shield of California signs on as official sponsor for Made Fashion Week

Participating in this sponsorship deal:

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About Sponsor:

Blue Shield of California is a health plan provider founded in 1939[3] and based in San Francisco, California. The organization serves over 4 million health plan members and nearly 65,000 physicians across the state.[5] Blue Shield of California was founded by the California Medical Association. Founded as a not-for-profit, Blue Shield of California was stripped of its tax-exempt status by the California Franchise Tax Board in 2014.

About Property:

MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its seventh season, MADE Fashion Week continues to showcase outstanding design talent and harness the energy of the global creative communities. The impressive list of events includes over 40 fashion shows and presentations, events, concerts, plus an unrivaled digital presence at MilkMade.com. MADE is a year-round, dynamic platform which connects emerging talent in fashion, music, art and pop-culture with visionary brand partners. MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges conversation. MADE’s innovators are a powerful voice in the international creative community and leaders in their respective industries.

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Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events. The partnership, brokered by AEG Global Partnerships, will prominently position Blue Shield with each of these entities, aiming to heighten awareness of the brand and foster its community initiatives across Southern California.
Read more at https://finance.yahoo.com »
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