Blue Shield of California signs on as official sponsor for Microsoft Theatre
Participating in this sponsorship deal:
About Sponsor:
Blue Shield of California is a health plan provider founded in 1939[3] and based in San Francisco, California. The organization serves over 4 million health plan members and nearly 65,000 physicians across the state.[5] Blue Shield of California was founded by the California Medical Association. Founded as a not-for-profit, Blue Shield of California was stripped of its tax-exempt status by the California Franchise Tax Board in 2014.
About Property:
The Microsoft Theater is a music and theatre venue located in downtown Los Angeles, California located at L.A. Live. It was previously known as the Nokia Theatre L.A. Live. The theatre auditorium seats 7,100[1] and holds one of the largest indoor stages in the United State
Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events. The partnership, brokered by AEG Global Partnerships, will prominently position Blue Shield with each of these entities, aiming to heighten awareness of the brand and foster its community initiatives across Southern California.
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