Snapshot
March 22, 2021

BlueBet signs on as naming rights partner for Penrith Panthers

Participating in this sponsorship deal:

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About Sponsor:

BlueBet is one of the only wholly Australian-owned and operated betting companies in the market. Founded in 2015, it boasts more than three decades of bookmaking experience through founder and Executive Chairman Michael Sullivan.

About Property:

The Penrith Panthers are an Australian professional rugby league football team based in the western Sydney suburb of Penrith. Ivan Cleary has been the head coach of the team since 2012. Kevin Kingston was captain for the 2013 NRL season, with a 2014 captain yet to be named. Sports media personality Phil Gould is the club's manager of football operations. OAK Milk has been their major sponsor since 2012. Based 55km west of the centre of Sydney and at the foot of the Blue Mountains, the Panthers were admitted to the New South Wales Rugby League competition in 1967. Penrith struggled for almost twenty years before finally reaching their first finals series. The club achieved its first Grand Final appearance in 1990 but were beaten by the Canberra Raiders 18–14. The following year the Panthers met the Raiders again in the 1991 Grand Final, this time winning the game 19–12. Penrith's most recent premiership achievement was over the Sydney Roosters in the 2003 Grand Final where Penrith were considered underdogs but came out on top with a 18–6 victory.

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