Bluegreen Vacations signs on as official sponsor for International Speedway Corporation
Participating in this sponsorship deal:
About Sponsor:
Bluegreen Corporation is a private vacation ownership company based in Boca Raton, Florida that employs more than 4,500. It provides vacations to more than 170,000 users in the form of stays at company-managed resorts plus hotel, resort and cruise options available through upselling and third-party exchanges. Since 2009, Bluegreen has made its development, management, sales and marketing, title, mortgage and financial services available to other resort operators on a fee-for-service basis. Originally a land-sale company, Bluegreen until 2012 also developed purchased land into residential and golf course communities and sold home sites within the tracts directly to consumers.
About Property:
International Speedway Corporation is a corporation whose primary business is the ownership and management of NASCAR race tracks. ISC was founded by NASCAR founder Bill France, Sr. in 1953 for the construction of Daytona International Speedway and in 1999 they merged with Penske Motorsports to become one of the largest motorsports companies in North America. The company has played an important, though controversial, role in the modernization of the sport. It has worked with NASCAR to create new tracks and update older ones in an effort to improve the racing and the experience for spectators and has constructed popular new tracks in regions previously thought uninterested in NASCAR .