Named to suggest 70% of the earth is covered in water, blueseventy is the world leader in triathlon and open water wetsuits and swimskins.
The ITU Triathlon World Championships have been held annually since 1989, the same year as the formation of the International Triathlon Union – the world governing body of triathlon. The championship races for elite men and women was complemented with junior races from 1990 and with under-23 events from 2002.