BMW signs on as official sponsor for Cannes Film Festival
Participating in this sponsorship deal:
About Sponsor:
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.
About Property:
The Cannes International Film Festival (French: Le Festival International du Film de Cannes or just Festival de Cannes), is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is the world's most prestigious and publicized film festival. The invitation-only festival is held annually (usually in May) at the Palais des Festivals et des Congrès.