BMW signs on as official sponsor for Deceuninck-Quick-Step Pro Cycling Team
Participating in this sponsorship deal:
About Sponsor:
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.
About Property:
Quick-Step Floors (UCI team code: QST) is a Belgian UCI World Tour cycling team led by team manager Patrick Lefévère. The directeurs sportifs are Davide Bramati, Wilfried Peeters, Rik Van Slycke, Tom Steels, Brian Holm and Jan Schaffrath.[2]
Patrick Lefevere, CEO of Deceuninck – Quick-Step Team, was on hand at the BMW Belux headquarters in Bornem, last Friday, to receive the keys to the first of 15 vehicles that will be used by the Belgian-based team from next season. The fleet of cars will be made up of nine BMW X1s Drive 18i' and six BMW 520i Touring, as part a multi-year agreement, that will be supported by the Le Couter and Lemmens-Le Couter BMW dealership. The partnership will also see Deceuninck – Quick-Step Team use the brand-new BMW X7, which is due to be launched in March and will see them be amongst the first to take ownership of the exciting new model.
Read more at www.quickstepfloorscycling.com »
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