Jörg Reimann, Head of BMW International Brand Experience, said: "The partnership with DRL will enhance BMW's racing involvement with future-oriented formats. Drone racing is a very competitive type of racing, characterised by the interplay of extremely high-performance material and digital technology. This represents an environment in which BMW has assumed a pioneering position for many years in its core business. We are very much looking forward to this collaboration and to the new event formats that we will be developing together with our partners."