BMW signs on as official sponsor for Funplus Phoenix

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About Sponsor:

Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

About Property:

FunPlus Phoenix (FPX) is a Chinese professional esports organization owned by video game developer FunPlus. It has teams competing in League of Legends, Counter-Strike: Global Offensive, Fortnite Battle Royale, and PlayerUnknown's Battlegrounds. FunPlus Phoenix's League of Legends team competes in the League of Legends Pro League (LPL), the top level of professional League of Legends in China.[2] On 10 November 2019, the team won the 2019 League of Legends World Championship after defeating G2 Esports in the grand finals.[3]

BMW signs on as sponsor for Funplus Phoenix

Munich. The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a field that’s been continuously growing in popularity, especially among the next-generation target group. As far back as 2017, BMW first attracted attention in the world of virtual sports as the official partner of the European League of Legends finals in Paris. And by 2019 and the successful SIM Racing season concluded by the BMW SIM LIVE premiere at BMW Welt in Munich, BMW had firmly moved into being a major player in esports. But above all, the BMW brand now supports some of the most influential and successful esports teams and strives to promote the esports discipline as a whole.

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