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August 31, 2017

BMW signs on as official sponsor for League of Legends Championship Series

Participating in this sponsorship deal:

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About Sponsor:

Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.

About Property:

League of Legends is a multiplayer online battle arena video game developed and published by Riot Games for Microsoft Windows and Mac OS X, inspired by the popular Defense of the Ancients map for Warcraft III. It is a free-to-play game, supported by micro-transactions. It was first announced on October 7, 2008, and released on October 27, 2009.

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The partnership was announced in a video posted to the League esports Twitter account. "We are excited to welcome BMW as our official partner for the 2017 EU LCS Summer Finals in Paris," Riot Games said.
Read more at https://dotesports.com »
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