BMW signs on as official sponsor for New York Fashion Week
Participating in this sponsorship deal:
About Sponsor:
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.
About Property:
New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan.