Snapshot
November 06, 2014

BNP Paribas signs on as for French Open

Participating in this sponsorship deal:

Data Open uri20141112 64162 10tywkv?1415808394

About Sponsor:

BNP Paribas is a French international banking group with a presence in 75 countries.[4] It was formed through the merger of Banque Nationale de Paris (BNP) and Paribas in 2000, but has a corporate identity stretching back to its first foundation in 1848 as a national bank. It is one of three major international French banks, along with Société Générale and Le Crédit Lyonnais. The group is listed on the first market of Euronext Paris and a component of the Euro Stoxx 50 stock market index[5], while it also included in the French CAC 40 index.

About Property:

The French Open is a major tennis tournament held over two weeks between late May and early June in Paris, France, at the Stade Roland Garros. It is the premier clay court tennis tournament in the world and the second of the four annual Grand Slam tournaments – the other three are the Australian Open, US Open and Wimbledon. Roland Garros is the only Grand Slam held on clay and ends the spring clay court season.

Read More
The correct answer, BNP Paribas, and the company’s tennis story is largely unknown outside of the bank’s home country of France, despite BNP being the French Open’s principal sponsor and having plans to spend at least 25 million euros ($32 million based on current conversion rates) in the sport in 2010.
Read more at www.sportsbusinessjournal.com »
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