About Sponsor:

While rendering shoelaces obsolete, Boa Technology enhances high-quality footwear and outdoor products to perform at a standard unmatched by any lacing system on the market. Quite simply, Boa® is adjustable, precise, secure, lightweight, and fast, enabling athletes to make on-the-fly adjustments while others fumble with their conventional shoelaces. From the back nine at Augusta, to Mile 75 of the Western States 100, to the X Games half pipe, or the Champ Elysees at the Tour De France, the Boa Closure System signals ground-breaking synergy between product, performance and athlete. The birth of Boa is the death of shoelaces.