Bodog signs on as official sponsor for Ranik Ultimate Fighting Federation
Participating in this sponsorship deal:
About Sponsor:
Bodog is an online entertainment brand launched in 1994 by Calvin Ayre, the founder of the original Bodog online gambling website. Originally the name and web address (www.bodog.com) of an online gambling website, the brand was later divested and intellectual property rights were assigned to and consolidated in BodogBrand.com. The trademark and brand has been subsequently licensed to a series of organizations worldwide with varying degrees of success.
About Property:
Ranik Ultimate Fighting Federation is the first Chinese mixed martial arts organization sanctioned by the General Administration of Sport of China. While the events of RUFF allow for international fighters, they must have permanent residence in China in order to compete in the organization. The winners of the title fights will be crowned as the national MMA champions of China in their respective weight classes. RUFF held its first event in August 2011 in Shanghai, before presenting in Chongqing, Hohhot, Nanjing, and Sanya. In February 2013 RUFF awarded Championship belts in five weight classes, at their Superfight event. Together with the Championship belt, each winner was awarded 1,000,000 RMB. RUFF also aired a 10 episode reality series RUFF: Journey leading up to the Superfight. A new episode will air each week and will be nationally televised across China.