Snapshot
February 28, 2020

Bojangles' signs on as official sponsor for Charlotte Motor Speedway

Participating in this sponsorship deal:

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About Sponsor:

Bojangles' Famous Chicken 'n Biscuits is a regional chain of fast food restaurants based in Charlotte, North Carolina, specializing in spicy, "Cajun" fried chicken and buttermilk biscuits. The restaurants, named for the song written by Jerry Jeff Walker, are also known for their distinctive side dishes including dirty rice, Cajun-style pinto beans, and seasoned french fries, and specialty sweet tea.

About Property:

Charlotte Motor Speedway is a motorsports complex located in Concord, North Carolina, United States 13 miles from Charlotte, North Carolina. The complex features a 1.5 miles (2.4 km) quad oval track that hosts NASCAR racing including the prestigious Coca-Cola 600 on Memorial Day weekend and the Sprint All-Star Race. The speedway was built in 1959 by Bruton Smith and is considered the home track for NASCAR with many race teams located in the Charlotte area. The track is owned and operated by Speedway Motorsports (SMI) with Marcus G. Smith (son of Bruton Smith) as track president.

Activation Locations
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CHARLOTTE, N.C.--(BUSINESS WIRE)--Today, Bojangles’ and Speedway Motorsports are officially unveiling a new relationship that will engage racing fans during the NASCAR races at Atlanta Motor Speedway and Charlotte Motor Speedway. Bojangles’ is revving up the partnership’s engine by giving fans the chance to win a VIP experience to the Folds of Honor QuikTrip500 on March 15.
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