Snapshot
November 06, 2014

Bonk Breaker signs on as official sponsor for Ironman Series

Participating in this sponsorship deal:

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About Sponsor:

The official bar of the U.S. IRONMAN Triathlon Series, Bonk Breaker was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the 5th time in 2013. Owned and operated by Jason Winn and Chris Frank, Bonk Breaker’s mission is to create the "World's Best Nutrition Bars,” a quest that began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. By combining delicious flavors from the finest all-natural ingredients that are gluten free, dairy free, and soy free, the Santa Monica, CA-based company offers a freshly-baked lineup that has grown from 4 products to 14 in the past 3 years. Bonk Breaker is available in 8 energy bars flavors, 2 high protein bars, and 4 flavors of Bonk Bites. Bonk Breakers has partnered with top professional, Olympic, and elite teams and athletes around the world. Team Bonk Breaker athletes took home 5 Olympic medals from the 2012 London Games, including a pair by 6-time world champion track cyclist Sarah Hammer. The company also has deals with Pro Bowl receiver Wes Welker, professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth, and Heather & Trevor Wurtele as well as the Kenda 5-hour Energy Pro Cycling team and Hincapie Sportswear Development Team. Bonk Breaker wants to be known as "the energy bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack."

About Property:

An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]

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Los Angeles, CA (28 February 2012): As Jason Winn trained for his first Ironman® triathlon in 2006, he found the choices of energy bars to fuel endurance athletes to be lacking in nutrition and taste.  So he went into the kitchen and whipped up his own using only the finest all-natural ingredients that are dairy-free and gluten-free.  Those freshly baked bars, now known as Bonk Breaker, have been named the official energy bar for all U.S. Ironman, Ironman 70.3® and 5150™ Triathlon Series events.
Read more at www.bonkbreaker.com »
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