Bostik signs on as official sponsor for Tour de France
Participating in this sponsorship deal:
About Sponsor:
Bostik is an international adhesives company. The company was created as Bostik Findley in 2001 after the merger of Bostik and Ato Findley, following the merger of their parent companies, Total Fina and Elf Aquitaine. In 2015 Bostik was sold to Arkema from Total for a reported €1.71 billion ($2.5 billion).
About Property:
The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.
The 2017 event, the 104th time the race has been held, will take place from 1-23 July starting with the Grand Départ from Düsseldorf in Germany. The 3,540 kilometer route across 21 stages will also visit Belgium and Luxembourg. 198 riders from 22 competing teams will encounter some of the most challenging terrain in world cycling before crossing the finish line on the Champs-Élysées in Paris on 23 July.
Read more at www.prnewswire.co.uk/news-releases/bostik-becomes-official-partner-of-tour-de-france-630816473.html.com »
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