Boston Beer Company signs on as official sponsor for Seattle Kraken
Participating in this sponsorship deal:
About Sponsor:
Samuel Adams is an American brand of beer brewed by the Boston Beer Company and its associated contract brewers. The company was founded in 1984 by Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid in Boston, Massachusetts, USA. The brand name of Samuel Adams , was chosen in honor of Samuel Adams, an American patriot famous for his role in the American Revolution and the Boston Tea Party. According to tradition, he was also a brewer. Based on sales in 2011, the Boston Beer Company is tied with Yuengling for the largest American-owned beermaker.
About Property:
The Seattle Kraken are a professional ice hockey expansion team based in Seattle, and will begin play in the 2021–22 National Hockey League (NHL) season. The team will compete in the NHL as a member club of the league's Pacific Division in the Western Conference. The team is owned by Seattle Hockey Partners and will play their home games at Climate Pledge Arena.