Brand Affinity Technologies signs on as official sponsor for Indianapolis Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Brand Affinity Technologies is a technology and marketing services company focused on activating, engaging, and monetizing the fan. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. BAT's patented endorsement platform provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.
About Property:
The Indianapolis Motor Speedway, located in Speedway, Indiana (an enclave suburb of Indianapolis) in the United States, is the home of the Indianapolis 500-Mile Race and the Brickyard 400. It has existed since 1909, and is the original Speedway, the first racing facility so named. With a permanent seating capacity for more than 257,000 people, it is the highest-capacity stadium-type facility in the world.