Brand Affinity Technologies signs on as official sponsor for USC Trojans Athletics
Participating in this sponsorship deal:
About Sponsor:
Brand Affinity Technologies is a technology and marketing services company focused on activating, engaging, and monetizing the fan. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. BAT's patented endorsement platform provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.
About Property:
The USC Trojans are the athletic teams representing the University of Southern California in Los Angeles, California. While the men's teams are nicknamed the Trojans, the women's athletic teams are referred to as either the Trojans or Women of Troy . The program participates in the Pacific-12 Conference and has won 116 team national championships, 94 of which are NCAA National Championships. USC's cross-town rival is UCLA, with whom there is fierce athletic and scholastic competition. However, USC's rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football.