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November 06, 2014

Brand USA signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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WASHINGTON, Nov. 20, 2013 /PRNewswire/ -- Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, today announced an international marketing partnership with the National Football League. The NFL is one of Brand USA's first sports league partners in the "Brand USA Live Entertainment" platform. This platform will provide an opportunity for Brand USA's destination partners to leverage their live entertainment offerings in an effort to increase international visitation to destinations across the United States.
Read more at www.prnewswire.com »
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