Branded Retail Energy signs on as official sponsor for SMU Mustangs
Participating in this sponsorship deal:
About Sponsor:
Based in Dallas, Texas, Branded Retail Energy Company (BRECo) is in the business of marketing electricity through affinity partnerships. BRECo develops concepts, creative, implementation and customer acquisition platforms that focus on sports, cause and educational institutions. BRECo created the Texas Longhorns Energy, Texas A&M Aggie Energy and SMU Mustangs Energy programs and manages the ongoing marketing and sponsorship elements.
About Property:
The SMU Mustangs is the name of the athletic teams representing Southern Methodist University. The Mustangs participate in the NCAA's Division I as a member of Conference USA. In 2005, SMU accepted an invitation to the Western Division of Conference USA, and left the Western Athletic Conference. From 1918 to 1996, the Mustangs were a member of the Southwest Conference, until it formally disbanded. The Mustangs faced off against the UCF Knights in the 2010 C-USA championship, losing to them, 17-7. The Mustangs will join the Big East Conference in 2013.