Branded Retail Energy signs on as official sponsor for Texas A&M Aggies
Participating in this sponsorship deal:
About Sponsor:
Based in Dallas, Texas, Branded Retail Energy Company (BRECo) is in the business of marketing electricity through affinity partnerships. BRECo develops concepts, creative, implementation and customer acquisition platforms that focus on sports, cause and educational institutions. BRECo created the Texas Longhorns Energy, Texas A&M Aggie Energy and SMU Mustangs Energy programs and manages the ongoing marketing and sponsorship elements.
About Property:
Texas A&M Aggies refers to the students, graduates, and sports teams of Texas A&M University. The nickname "Aggie" is common at land-grant or "Ag" schools in many states. The teams compete in Division I of NCAA sports. Texas A&M was a charter member of the Southwest Conference until its dissolution and subsequent formation of the Big 12 Conference in 1996. The athletic program competes in the Big 12; however, the school plans to leave the Big 12 to join the Southeastern Conference on June 30, 2012. Texas A&M's official school colors are maroon and white. The teams are referred to as Aggies and the mascot is a Rough Collie named Reveille.