Snapshot
November 06, 2014

Braun signs on as official sponsor for Russell Wilson

Participating in this sponsorship deal:

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About Sponsor:

Braun GmbH , formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand.

About Property:

Russell Carrington Wilson is an American football quarterback for the Seattle Seahawks of the National Football League . Wilson was selected by the Seahawks with the 12th pick in the third round of the 2012 NFL Draft.

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CINCINNATI, Aug 07, 2014 (BUSINESS WIRE) --Today, Braun, a member of the Procter & Gamble family, unveiled its new branding campaign – #FaceGreatness with Braun Confidence. The consumer-facing print and TV advertisements – as well as digitalvideo, socialmarketing, and brand packaging – feature the NFL, as well as Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl champion quarterback, Russell Wilson. The #FaceGreatness initiative – which began with covert social media “peptalk” engagement with Russell Wilson this week – officially launched today via national print advertising, onlinevideos and digital content on Braun’s website and socialproperties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.
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