Brioni signs on as official sponsor for Metallica
Participating in this sponsorship deal:
About Sponsor:
Brioni is an Italian menswear couture house owned by French holding company <a href="https://sponsorpitch.com/sponsors/kering">Kering</a>. Founded in Rome in 1945,[1] it is known for its made-to-measure men's suits, sartorial ready-to-wear collections and leather goods.
About Property:
Metallica is an American heavy metal band formed in Los Angeles, California. Metallica was formed in 1981 when vocalist/guitarist James Hetfield responded to an advertisement posted by drummer Lars Ulrich in a local newspaper. The band's current line-up comprises founding members Hetfield and Ulrich, longtime lead guitarist Kirk Hammett and bassist Robert Trujillo.
"We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O'Shea," the band noted on their official website Wednesday.
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