Brooks Sports, Inc. was founded in 1914 by Morris Goldenberg and is a company that produces high performance shoes, soccer and running apparel. Brooks originally produced bathing shoes in 1917 before moving into sports in the 1930s by producing baseball cleats in 1920 and football cleats in the 1930s. In 1979 the world champion Pittsburgh Pirates endorsed Brooks shoes. In 1984 quarterback Dan Marino endorsed Brooks athletic footwear.
The Colorado Marathon (formerly known as the Fort Collins Old Town Marathon) is an annual marathon held in Fort Collins, Colorado. The majority of the course goes down the Poudre River Canyon in northern Colorado; the marathon advertises itself as "America's Most Scenic Course". Other events include a half-marathon, a 10K, a 5K, and a kids' run.