Snapshot
November 05, 2018

Bud Light signs on as title sponsor for Bud Light Super Bowl Music Fest

Participating in this sponsorship deal:

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About Sponsor:

Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.

About Property:

The Bud Light Super Bowl Music Fest, started in 2019, is a three-night music festival taking place prior to the Super Bowl. In 2019, the Bud Light Super Bowl Music Fest will be held Thursday, January 31st through Saturday, February 2nd at Atlanta’s fully transformed, premium, sports and live entertainment venue State Farm Arena.

Activation Locations
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On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”) and Bud Light, the official beer sponsor of the NFL, today announced the launch of the first-ever Bud Light Super Bowl Music Fest.
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