Bud Light signs on as official sponsor for Houston Cougars
Participating in this sponsorship deal:
Agency:
About Sponsor:
Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.
About Property:
Houston Cougars is the name given to the sports teams of the University of Houston. Informally, the Houston Cougars have also been referred to as the Coogs, UH, or simply Houston. Houston's nickname was created by early physical education instructor of the university and former head football coach of the Washington State Cougars John R. Bender, as he had grown fond of the name during his time there.
HOUSTON – Houston fans, ages 21+, will have the opportunity to enjoy an ice-cold Bud Light in the University of Houston Athletics’ venues when football season kicks off in a little over a month, thanks to a partnership naming Bud Light as The Official Beer of Houston Athletics. The just-announced agreement between UH, Houston-based Silver Eagle Distributors, Anheuser-Busch and IMG will include Houston football, basketball and baseball programs and is confirmed through 2021.
Read more at www.uhcougars.com »
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