Bud Light signs on as official sponsor for League of Legends Championship Series
Participating in this sponsorship deal:
About Sponsor:
Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.
About Property:
League of Legends is a multiplayer online battle arena video game developed and published by Riot Games for Microsoft Windows and Mac OS X, inspired by the popular Defense of the Ancients map for Warcraft III. It is a free-to-play game, supported by micro-transactions. It was first announced on October 7, 2008, and released on October 27, 2009.
Whether watching from home or in the stands at a live event, LCS fans know that North America’s best Summoner’s Rift action pairs well with friends, cheerfuls, and often refreshing, age-appropriate beverages. With that in mind, we’re excited to announce Bud Light as our newest LCS partner and the official beer of the league.
Read more at https://nexus.leagueoflegends.com »
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