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July 24, 2019

Budweiser signs on as official sponsor for AFC Ajax

Participating in this sponsorship deal:

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About Sponsor:

Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt.Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.

About Property:

Amsterdamsche Football Club Ajax , also AFC Ajax or Ajax Amsterdam, is a Dutch professional football club based in Amsterdam. Historically, Ajax is the most successful club in the Netherlands, with 33 Eredivisie titles and 18 KNVB Cups. Along with PSV Eindhoven and Feyenoord, it is one of the country's "big three" clubs who have dominated Dutch football, as well as being the only three clubs that have never been relegated from the top division.

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The financial terms of the agreement have not been made public, but Dutch newspaper De Telegraaf says the deal will see the Anheuser Busch InBev (AB InBev) brand, which trades under the name Bud in the Netherlands, pay the Eredivisie club more than €12 million (US$14.9 million).
Read more at www.sportspromedia.com »
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