Snapshot
February 11, 2016

Budweiser signs on as official sponsor for Cleveland Cavaliers

Participating in this sponsorship deal:

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About Sponsor:

Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt.Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.

About Property:

The Cleveland Cavaliers, also known as the Cavs, are an American professional basketball team based in Cleveland, Ohio. The team competes in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Central Division. The franchise has won five Central Division championships (1976, 2009, 2010, 2015, and 2016), three Eastern Conference championships (2007, 2015, 2016) and one NBA championship (2016).

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The Cleveland Cavaliers have announced a new multi-year agreement with long-time partner Budweiser to become the "Official Beer of the Cleveland Cavaliers." The partnership will connect passionate Cavs fans with Budweiser's iconic brand through unique fan engagement and innovative digital activations.
Read more at www.nba.com »
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