Buffalo Wild Wings signs on as title sponsor for Guaranteed Rate Bowl
Participating in this sponsorship deal:
About Sponsor:
Buffalo Wild Wings (originally Buffalo Wild Wings & Weck,[2] and thus the numeronym BW3) is an American casual dining restaurant and sports bar franchise in the United States, Canada, India, Mexico, Oman, Panama, Philippines, Saudi Arabia, United Arab Emirates & Vietnam, specialising in Buffalo wings & sauces.
About Property:
Originally played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and then the Motel 6 Cactus Bowl for 2016. The Cactus Bowl name had been in use since 2015. Kellogg's rebranded the bowl in 2018 naming it after its popular cheese cracker, Cheez-It.[2] Guaranteed Rate signed on as the title sponsor of the game, renaming it as the Guaranteed Rate Bowl.[2]