Snapshot
April 10, 2017

Build A Bear signs on as official sponsor for PBS Kids

Participating in this sponsorship deal:

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About Sponsor:

Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers.

About Property:

PBS Kids is the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States. Some public television children's programs not produced by PBS member stations or transmitted by PBS which is produced by independent public television distributors such as American Public Television are not labeled as "PBS Kids" programming, and it is mainly a programming block branding.

Read More
Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, "Curious George" and "Wild Kratts." It's a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it's planning a return to traditional media like TV in order to reach more moms.
Read more at adage.com »
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