Snapshot
April 10, 2017
Build A Bear signs on as official sponsor for PBS Kids

Participating in this sponsorship deal:

Open uri20141112 50798 93ty1l Pbs kids logo.svg
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Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, "Curious George" and "Wild Kratts." It's a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it's planning a return to traditional media like TV in order to reach more moms.
Read more at adage.com »
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