Burger King signs on as official sponsor for NCAA
Participating in this sponsorship deal:
About Sponsor:
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
About Property:
The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.
Burger King Worldwide, Inc. (NYSE: BKW) announced today that Burger King Corp. has entered a three-year partnership with CBS Sports and Turner Broadcasting System, Inc. Through this partnership, the BURGER KING® brand becomes the official quick service restaurant partner of the NCAA® brand. As an Official Corporate Partner of the NCAA®, the BURGER KING® brand will join forces to connect with fans through a year-round marketing program with sponsorships of all 89 college sports championships, including the NCAA® Men’s Final Four.
Read more at www.ncaa.org/about/resources/media-center/news/burger-king-announces-partnership-ncaa.com »
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