Burn Energy Drink signs on as official sponsor for Renault Sport F1
Participating in this sponsorship deal:
About Sponsor:
Burn is a high sugar, high caffeine content energy drink with a citrus flavor that comes in a 8.3 or 16.9 oz can. The drink is distributed in several countries by The Coca-Cola Company. Burn's involvement in extreme sports includes snowboarding, skiing and skateboarding, with events sponsored across the world, but primarily in Europe. 2010 was the first year of the Burn River Jump in Livigno, Italy, an event which returned in 2011 as a 5*-rated TTR event.
About Property:
Renault are currently involved in Formula One as a constructor, under the name of Renault Sport Formula One Team. They have been associated with Formula One as both constructor and engine supplier for various periods since 1977.
“The creativity of teams and the passion for speed and energy that fuel the sport of Formula One make a partnership with this iconic sporting property a compelling proposition for the Burn brand,” said Emmanuel Seuge, Coca-Cola’s group director of worldwide sports and entertainment marketing.
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