Under the terms of the deal, Bwin becomes the official online betting and gaming partner of the French Ligue 1 club. The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to UEFA Champions League fixtures. Additionally, Bwin will enjoy integration into Marseille’s digital and social media platforms, stadium branding and access to players for marketing campaigns. Marseille and Bwin will develop online and conventional co-branded activities and are expected to collaborate on mobile phone apps and social games.