Cellular South Inc., doing business as C Spire Wireless, headquartered in Ridgeland, Mississippi, is the eighth largest wireless provider in the United States. C Spire has approximately 900,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida Panhandle, parts of Alabama including Mobile, and Rome, Georgia. The company also holds 700 MHz and AWS licenses covering most of Tennessee and Alabama, though it has not yet extended service to these areas. On September 20, 2011 Cellular South, Inc. filed a trademark application for the C Spire Wireless name and two days later announced that it would market its services under the C Spire Wireless brand effective September 26. C Spire Wireless is owned by the holding company Telapex, Inc., which also owns Telepak Networks, Inc., a provider of broadband internet and phone service, as well as several smaller Mississippi telecoms.
University of Mississippi sports teams, originally known as the "Mississippi Flood", were re-named the Rebels in 1936 and compete in the twelve-member Southeastern Conference of the NCAA's Division I. The school's colors are cardinal red and navy blue , purposely chosen to mirror the school colors of Harvard and Yale, respectively. With a long history in intercollegiate athletics , the university competes in 18 men's and women's sports. Student-athletes, 630 in all, received all-conference academic honors from 1995–2004.