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February 23, 2015

Cadbury signs on as official sponsor for Irish Rugby Football Union

Participating in this sponsorship deal:

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About Sponsor:

Cadbury is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Wrigley's.[2] Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.

About Property:

The Irish Rugby Football Union is the body managing rugby union in Ireland. The IRFU has its head office at 10/12 Lansdowne Road and home ground at Aviva Stadium, where Irish rugby union international matches are played. In addition, the Union also owns Ravenhill in Belfast, Thomond Park in Limerick and a number of grounds in provincial areas that have been rented to clubs.

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The much-loved Cadbury Boost was today unveiled as the official chocolate bar of the IRFU at the launch of the new partnership between Cadbury and the IRFU. Fresh from the historic win over France, Ireland winger and new Cadbury ambassador Tommy Bowe was on hand at the Aviva Stadium today to make the announcement. We are really excited about the potential for Touch rugby in Ireland, and with the support of Cadbury Boost we look forward to being able to deliver an exciting fast paced variation of the game. The partnership also sees Cadbury Boost become the official sponsor of Touch rugby as the IRFU look to develop the sport nationwide in 2015.
Read more at www.irishrugby.ie/news/33870.php#.VOsujSjvoRY.com »
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